DATA PROTECTION NOTICE

It is important to us that all visitors to our website feel comfortable and secure. For that reason, the we take the protection of your data extremely seriously. This document provides extensive information about how your data is processed when using our website and online shop.

When we refer to “your data” we mean personal data. Personal data refers to information that we can use to establish your identity, be that directly or in combination with other data. This includes for instance: your name, your address, your e-mail address, your telephone number, your customer or order number, your user conduct, your IP address.

Statistical data that we collect e.g. during a visit to our website and cannot link to your identity is not covered by the definition of personal data.

You may print out or save this privacy policy via the standard functions of your browser. You can also download and save this privacy policy as a PDF file by clicking here.

DATA CONTROLLER AND CONTACT DETAILS

The data controller as defined by the EU General Data Protection Regulation (“GDPR”) is

PETER HAHN Limited
Woodview Road
Paignton
Devon TQ4 7SR

Tel. 0800 054 2120
E-mail service@peterhahn.co.uk

(hereinafter referred to as “PETER HAHN”, “we” or “us”)

If you have any questions or requests relating to the protection of your personal data, please write to PETER HAHN Limited, Woodview Road, Paignton, Devon, TQ4 7SR or send an e-mail to privacy@peterhahn.co.uk.

CONTACT DETAILS OF THE DATA PROTECTION OFFICER

To contact our data protection officer, write to PETER HAHN Limited, “Data Protection”, Woodview Road Paignton Devon TQ4 7SR or send an e-mail to privacy@peterhahn.co.uk.

DATA PROCESSING FOR CONTRACTUAL PERFORMANCE AND CONTACT PURPOSES

Your ordering or purchasing data

If you place an order via our online shop, by phone or using an order card, we collect your order or purchasing data.

Examples of order or purchasing data include:

Additionally, for each customer we set up a customer account in which the above data is stored.

We process your data to enable us to deal with your order, send you your order and process any returns, complaints and warranty cases. We also process your data in order to comply with statutory retention obligations.

The legal basis of the foregoing data processing is processing for the performance of the contract or precontractual steps pursuant to Art. 6 (1) b) GDPR or on the basis of a legitimate interest pursuant to Art. 6 (1) f) GDPR.

MY ACCOUNT

If you have placed an order with us, you can register on our website or set up an online customer account. Registration is only possible after the first order on issue of the customer number.

You require the following data in order to register:

You can register at “My Account” at a later point using your e-mail address and your password.

We process your data so that you

The legal basis of the foregoing data processing is processing for the performance of the contract or precontractual steps pursuant to Art. 6 (1) b) GDPR.

YOUR CONTACT DATA AND NOTIFICATIONS

You have the opportunity to contact us. In that context we process your telephone number, your mobile number and/or your e-mail address exclusively for the purpose of communicating with you, e.g. in order for us to contact you if we have any questions relating to your order. Providing this information is voluntary, but it makes communication related to orders much easier. If you do not provide this information, we cannot contact you if we have any questions.

The legal basis of the foregoing data processing is processing for the performance of the contract or precontractual steps pursuant to Art. 6 (1) b) GDPR.

PAYMENT DATA

We offer the payment methods of credit card or debit card. Depending on the payment type you select in the order process, we pass on payment data collected at this point to the financial institution in charge of the payment and any payment service provider instructed by us or to the selected payment service for the handling of payments. Without this payment data and these payment service providers, payments and contracts cannot be dealt with.

The legal basis of the foregoing data processing is processing for the performance of the contract or precontractual steps pursuant to Art. 6 (1) b) GDPR.

DATA PROCESSING FOR THE PURPOSE OF CULTIVATING CUSTOMER RELATIONS

Your date of birth

You can let us know your date of birth. This information is provided on a voluntary basis and you will suffer no detriment by not providing it. If you do provide your date of birth, we process your date of birth in order to wish you a happy birthday.

The legal basis for the foregoing data processing is consent pursuant to Art. 6 (1) a) GDPR.

Competitions and surveys

If you participate in one of our surveys, we use your data for market research and opinion polling. We use the data solely for internal purposes on an anonymised basis. If in exceptional cases surveys are not performed on an anonymous basis, the personal data will only be collected with your consent. Data protection laws do not apply to anonymous surveys.

In such exceptional cases where personal data is collected, the legal basis of the above data processing is your consent under Art. 6 (1) sentence 1 a) GDPR.

In the context of competitions, we use your data for the purpose of conducting the competition and notifying winners. For detailed information, refer to the conditions of participation for the respective competition.

The legal basis for the foregoing data processing is Art. 6 Abs. 1 b) GDPR.

NEWSLETTERS AND PROMOTIONAL CORRESPONDENCE

Newsletters

If you register for one of our newsletters, we use the data you provide with your express consent to send the respective newsletter. The newsletter contains current offers and information from PETER HAHN. The personalised newsletter contains interesting offers, trends, promotions, tips and voluntary opinion polls. Your customer data as well as your purchasing and clicking behaviour is analysed.

We use what is known as the single opt-in procedure for sending the personalised newsletter. This means you will subscribe to our newsletter immediately after your registration. You will receive a confirmation email from us after registering. When you subscribe to our newsletter, we store your IP address and the date of subscription. This storage is solely done as evidence in the event a third party misuses your email address to subscribe you to receive a third party newsletter without your knowledge or authorisation. The PETER HAHN newsletter with interesting products, birthday greetings, shopping basket reminders, product assessments etc. will be personalised for you. This means we will analyse the data you send to us, such as your date of birth and other personal data, including your purchasing and click behaviour. The data required for this will have been provided to us exclusively by you personally and not by third parties. If you do not want to receive the newsletter any more you can revoke your consent free of charge at any time, with effect in the future. You will not incur any costs from PETER HAHN. You will also find an unsubscribe link in every newsletter. Furthermore, you can revoke your consent at any time by sending an email to privacy@peterhahn.co.uk without incurring any costs above any charges from your internet supplier.

The legal basis for the foregoing data processing is your consent pursuant to Art. 6 (1) a) GDPR.

In our newsletter we use standard market technologies that can be used to measure the interactions with the newsletter (e.g. opening the e-mail, links clicked). We also use this data in a pseudonymised form for general statistical analyses and to optimise and further develop our content and customer communication. This is done by using small graphics that are embedded in the newsletters (known as pixels). If the corresponding consent is given (see above), the personal data is collected, i.e. the IDs are linked to your other personal data and a direct personal reference is created.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

OPINION POLLS

Netigate

We use an online survey and enterprise feedback management system from Netigate Deutschland GmbH. This software is used for customer surveys. The visitor can freely decide if he/she wants to take part in a survey. If he/she decides to participate in the survey, he/she will be redirected to the survey platform via a link. Netigate Deutschland GmbH uses a cookie for recognition purposes in order to prevent people taking part in a generic survey several times.

VOUCHER OFFERS OF SOVENDUS GMBH

If you are interested in a voucher offer of Sovendus GmbH, Moltkestraße 11, D‑76133 Karlsruhe (Sovendus), and if you click on the voucher banner, we will transmit your form of address, your name and your e‑mail address in encrypted form to Sovendus to prepare a voucher (Art. 6 par. 1 b, f GDPR). Prior to that, we will transmit your IP-address, which Sovendus will use exclusively for data security purposes and as a rule anonymise after seven days. Furthermore, we will transmit order number, order value with currency, session ID, coupon code, and time stamp in pseudonymised form to Sovendus for billing purposes.

You will find further information about the processing of your data by Sovendus in their Online Data Protection Notice at www.sovendus.co.uk/privacy_policy.

DATA ON INTEREST

If you place an order with us, buy something from us or interact with our website, we learn about the products, product types, brands, styles and topics that you are interested in. For example, you may place products on your wishlist, search for products or repeatedly visit a given area of the online shop. This helps us to permanently improve your shopping experience and to make it customer-friendly, bespoke and personal. The information that you provide along with the information that is automatically generated is used to create promotional material that is tailored to you and your interests. We also use your data in connection with data analyses and market research.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

EVALUATIONS

Integration of the Trusted Shops Trustbadge

We have integrated the Trusted Shops Trustbadge on this website in order to display our Trusted Shops Trustmark and offer the Trusted Shops products to customers after placing an order.

With every use of the Trustbadge, the web server automatically saves a so-called server log file which contains e.g. your IP address, the date and time of the request, the volume of data transferred and the requesting provider (access data), and documents the request. This access data are not analysed and are automatically overwritten no later than seven days after the end of your website visit. Processing serves to protect our legitimate interests in the optimal marketing of our products according to art. 6 (1) 1 lit f GDPR and are overriding in the process of balancing of interests. The Trustbadge and the advertised trust badge services are offered by Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany.

Whether you are already registered to use the service at Trusted Shops is automatically checked against a neutral parameter. For this purpose, the email address is scrambled (MD 5 method) via encrypted transmission. The email address will be converted to these hash values that cannot be decrypted by Trusted Shops prior to transmission. If there is no match, the parameter is discarded immediately. Other personal data are transferred to Trusted Shops, provided you have consented, only if you decide to use or have already registered to use Trusted Shops products after placing an order. In such a case, the contract concluded between you and Trusted Shops applies.

The legal basis for the foregoing data processing is your voluntary consent pursuant to Art. 6 (1) a) GDPR.

Trustpilot rating community

You have the option to post a customer review at the rating site Trustpilot A/S, Pilestræde 58, 1112 Copenhagen K, Denmark.

We reserve the right to ask you to rate PETER HAHN via our newsletter (provided you have given your consent) or via the order confirmation page. In this context, we process your first and last name, your email address and your order number. This data is transmitted in an encrypted format to Trustpilot when clicking on the link. By clicking on the link, you will automatically be forwarded to the evaluation form on uk.trustpilot.com. Immediately before submitting the evaluation, your personal data will be inserted in the form in your own web browser. The email address is encrypted and unreadable (256-bit AES method), other personal data is not stored at this time.

The legal basis of the aforementioned data processing is the consent for processing pursuant to Art. 6 (1) a) GDPR.

By accepting the terms and conditions and privacy policy of Trustpilot A/S and sending the rating, your personal data will be processed and stored on the Trustpilot server.

NEW-CUSTOMER ACQUISITION AND MARKETING TO EXISTING CUSTOMERS

We enrich our customer data with information that we receive from selected companies for new-customer acquisition and marketing to existing customers. The information that we receive includes for example characteristics on consumer behaviour, mail-order information, information on the respective living situation and micro-geographical data. The information derives for example from household surveys on consumption and lifestyle topics as well as from property valuations. This information helps us to distinguish active customers from inactive ones, to activate dormant customers, to establish the likelihood that existing customers may be interested in certain products and to consolidate customer relationships.

To an extent we also receive addresses from these companies to approach new customers who match our customer profile. In this case you will find the concrete source on the address label of the catalogue directly next to your address.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

POSTAL ADVERTISING

Additionally, we reserve the right to store your first name and surname, your postal address and – if we have received this additional information from you in the context of the contractual relationship – your title, academic degree, year of birth and your professional, industry or business designation in aggregated lists and to use these for our own promotional purposes, e.g. to send interesting offers and information about our products by surface mail. You may object to the storage and use of your data for these purposes at any time by sending a message to the point of contact set out above.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

THIRD-PARTY MARKETING PURPOSES

We transmit generally published data such as surname, first name, address, date of birth and purchase data for our own and third-party marketing purposes on the basis of legitimate interests to retailers, mail-order companies with an interesting product range, cooperative databases, such as Conexance and Experian Limited as well as charity organisations.

We will share your data with Conexance, who will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. This may mean that you receive advertising that is more relevant to you via direct mail. The participating retailers are active in the clothing, collectables, food & wine, gardening, gadgets & entertainment, health & beauty, household goods, and home interiors. They share information on what their customers buy.

We will share your data with Experian, who will use it to create products and services to help organisations better understand the likely characteristics of their customers; communicate with them more effectively; and find others like them across a range of marketing channels. This may mean that you receive advertising that is more relevant to you via direct mail. For more information have a look at http://www.experian.co.uk/.

Of course, you can object to the use, processing and forwarding of your data for promotional purposes at any time by making a notification via the above contact details.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

ADVERTISING PARTNERS

We receive information from selected operators of online advertising networks such as Google or Facebook and data providers that undertake promotional activities on our behalf or in cooperation with us (referred to hereafter as “Advertising Partners”).

The information that we receive from Advertising Partners comprises information and statistics about demographics (such as age, gender, region), device and access data as well as our users’ interests. This information can help us to better understand our users, for instance in the context of customer-structure analyses and user segmentation. We only receive aggregated, encrypted data or data that is anonymous to us. We cannot allocate the data to a specific person, and especially not a specific user.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

VISITING THIS WEBSITE

If you only use the website for information purposes, i.e. if you do not register or otherwise transfer any information to us, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data that we require for technical purposes in order to display our website and guarantee stability and security.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) sentence 1 f) GDPR.

The data processing is necessary to enable the visit to the website and to guarantee the ongoing functionality and security of our systems. The specified data is also temporarily stored in internal log files for the above purposes to produce statistical information on the use of our website, to further develop our website in line with our users’ usage habits (e.g. if the proportion of mobile devices used to access the pages increases) and in order to manage our website generally in administrative terms.

The information stored in the log files is stored for 30 days and then archived.

USE OF COOKIES

We use cookies on various pages in order to make visiting our website an attractive experience and to enable the use of certain functions. Cookies are small text files that are stored on your device and store certain settings and data that are exchanged with our system via your browser.

Which cookies are used on this website?

The individual cookies that we use are described in further detail below.

1. Necessary cookies

These cookies are necessary to enable the operation of our website. These include for instance cookies that enable you to log on to the customer area, or to place something in the shopping cart and then to store it.

2. Analytical/performance cookies

These cookies enable the collection of anonymised data about our visitors’ usage behaviour. We then analyse this for example to improve the functionality of the website and to present you with interesting offers.

3. Functional cookies

These cookies are used for specific functionality of our website, e.g. to suggest an improved navigation flow of our website, or to show you personalised and relevant information (e.g. “interest-based ads”)

4. Targeting cookies

These cookies record your visit to our website, the pages that you have visited and the links that you have clicked. We will use this information to tailor our website and the advertisements that you see to your interests.

5. Third-party cookies

These cookies from some of our Advertising Partners help us structure the Internet offering and our website in a more interesting manner for you. This means that cookies from partner companies may be stored on your hard drive during your visit to our website. These are temporary cookies that are deleted after a specified period. Cookies from partner companies are usually deleted after a few days or up to 24 months, and in certain cases, after several years. Only pseudonymised data is collected under a user ID. At no point is this pseudonymised data merged with your personal data.

Some of the cookies used by us are deleted again at the end of the browser session, i.e. after closing your browser (known as session cookies). Other cookies remain on your end device and enable us to recognise your browser on the next visit (persistent cookies).

You can find a detailed list of all the cookies set on this website here.

You can opt out of the placement of cookies by individual providers by clicking on links that are described in further detail below. This opt-out is itself documented via a cookie and applies until you delete the cookie.

The opt-out cookie is placed for the specified domain and for each browser and user of a computer. If you access our website from multiple end devices and browsers, you therefore need to opt out of data collection separately on each device and in each browser.

ANALYSIS AND PROMOTIONAL MEASURES

We use various technologies to analyse the usage behaviour and associated data so we can improve our website. The collected data may include in particular the IP address of the end device, the date and time of the access, the cookie ID, the device ID of mobile devices and technical information about the browser and the operating system. However, the collected data is only saved in a pseudonymised form, meaning that it cannot be directly traced back to the individuals. This data is also processed for marketing purposes and to enable personalised advertising messages to be generated for you.

The legal basis for this data processing is a legitimate interest pursuant to Art. 6 (1) sentence 1 f) GDPR.

The following section will explain these technologies and the providers used in that context in further detail.

You will then find opt-out capabilities for our analysis and advertising measures. Alternatively, you can opt out by making corresponding settings at http://preferences-mgr.truste.com/, a page that provides aggregated opt-out options for advertisers. The website of TRUSTe, Inc, 835 Market Street, San Francisco, CA 94103-1905, USA (“TRUSTe”) uses opt-out cookies to deactivate all advertisements in one go or alternatively to make the settings for each provider. Please note that if you delete all cookies in your browser or use a different browser and/or profile, you will have to place an opt-out cookie again.

AdClear campaign tracking

Our website uses the services of AdClear GmbH (“AdClear”) to collect statistical data for campaign tracking and by doing so to optimise the offering for our customers accordingly. The data is collected via a cookie in a pseudonymised form. Personal data is not sent to AdClear. AdClear GmbH is certified by TÜV Saarland for data protection in the area of campaign-tracking systems.

You can opt out of the data collection by AdClear’s campaign tracking here:

You have not opted out of data collection by AdClear.
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ChannelPilot

This website uses ChannelPilot, an online marketing tool from Channel Pilot Solutions GmbH. The use is based of Art. 6 para. 1 p. 1 f. DSGVO. ChannelPilot uses so-called "cookies", text files that are stored on your computer and that allow an analysis of your use of the website. The information generated by the cookie about your use of the website such as

are usually transmitted to a ChannelPilot server in Germany and stored there. ChannelPilot's IP address submitted by your browser will not be merged with other ChannelPilot data. In addition, the IP address of ChannelPilot is cached only for a short period of time (usually a maximum of 24 hours) and then deleted. The caching takes place without exception to detect possible click fraud (bot detection).

On behalf of the operator of this website, ChannelPilot will use this information to evaluate the performance of relevant online marketing channels such as stylight.co.uk or Google Shopping. You can prevent the storage of cookies by a adjusting the setting of your browser software; however, we would point out that in this case you may not be able to use all the functions of this website to the full extent. You may also prevent the collection of the cookie-generated data and data related to your use of the website (including your IP address) to ChannelPilot and the processing of this data by ChannelPilot by using the opt-out option available at the following link: www.channelpilot.co.uk/optout.
An opt-out cookie will be set which prevents the future collection of your data when visiting this website. The opt-out cookie is valid only in the last-used browser. If you delete the cookies in this browser, you must set the opt-out cookie again.

Alternatively, you can use the opt-out link at the end of this information.

Further information on data protection in connection with ChannelPilot can be found at www.channelpilot.co.uk/privacy-policy.

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Criteo

Our website uses cookies/advertising IDs for the purpose of advertising. This enables us to show our advertisements to visitors who are interested in our products on partner websites, apps and emails. Re-targeting technologies use your cookies or advertising IDs and display advertisements based on your past browsing behaviour. You can opt-out of interest based advertising by visiting the following websites:

http://www.networkadvertising.org/choices/
http://www.youronlinechoices.com/

We may share data, such as technical identifiers derived from your registration information on our website or our CRM system with our trusted advertising partners. This allows them to link your devices and/or environments and provide you a seamless experience across the different devices and environments that you use. To read more about their linking capabilities, please refer to their privacy policy listed in the above-mentioned platforms or listed below.

You have not opted out of data collection by Criteo.
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Econda

For purposes of needs-based layout and optimisation of this website, our website uses solutions and technologies from econda GmbH (www.econda.de/en); anonymised and, if an order is placed, pseudonymised data are collected and this data is used to create pseudonymised user profiles. Cookies may be placed for this purpose that enable an Internet browser to be recognised. The usage profiles will not be merged with data about the bearer of the pseudonym without explicit consent. In particular, IP addresses will be rendered unrecognisable immediately on receipt. Visitors to this website may opt-out of this data collection and storage at any time with future here effect.

You have not opted out of data collection by Econda.
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Facebook Custom Audience pixel

Our website uses what are known as remarketing tags (also known as “Facebook pixels”) from the social network Facebook, a service of Facebook Inc., 1601 Willow Road, Menlo Park, California 94025, USA (“Facebook”) for marketing purposes. When you visit our website, these tags create a link between your browser and a Facebook server. This informs Facebook that our page has been accessed with your IP address. Should personal data be transferred to the USA, Facebook has signed up to the EU-US Privacy Shield. Facebook uses this information to provide statistical and anonymous data about the general use of our website and the effectiveness of our Facebook advertising (“Facebook ads”).

If you are a member of Facebook and your account’s privacy settings so permit, Facebook can also link the information recorded by us about your visit with your membership account and use it for the targeted placement of Facebook ads. You can view and amend the privacy settings of your Facebook profile at any time. If you are not a Facebook member, you can prevent data processing by Facebook by clicking the deactivation switch of the “Facebook” provider on the TRUSTe website described above. You can also prevent data processing by clicking the following button.

If you deactivate data processing by Facebook, Facebook will only show general Facebook ads that are not selected using information collected about you.

For further information see the Facebook privacy policy.

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GOOGLE

Google Analytics

Our website uses Google Analytics, a web analytics service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics uses cookies and similar technologies to analyse and improve our website based on your user behaviour. The data produced in this context may be transferred to and stored on a server in the USA by Google for analysis. Should personal data be transferred to the USA, Google has signed up to the EU-US Privacy Shield. However, before the usage statistics are analysed, your IP address will be shortened, meaning that your identity cannot be traced. To that end, Google Analytics has been expanded with the code “anonymizeIP” on our website to guarantee the anonymised collection of IP addresses.

Google uses the information gathered via the cookies to analyse your use of the website, to compile reports relating to website activity for the website operators and to provide further services connected to the use of the website and the Internet.

As set out above, you can configure your browser to reject cookies, or you can prevent the collection of the data generated by cookies relating to your use of this website (incl. your IP address) as well as the processing of this data by Google by downloading and installing the Browser Add-on provided by Google. As an alternative to the Browser Add-on, please use the opt-out link at the end of this notice. This will prevent data collection by Google Analytics within this website in future (the opt-out only works in the browser and only for this domain). If you delete your cookies in this browser, you need to click the link again.

For further information see the Google privacy policy.

You have not opted out of data collection by Google Analytics.
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Google DoubleClick

Our website uses DoubleClick by Google, a service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). DoubleClick uses cookies and similar technologies to display adverts relevant to you. The use of DoubleClick enables Google and its partner websites to place adverts on the basis of previous visits to our or other websites on the Internet. The data produced in this context may be transferred to and stored on a server in the USA by Google for analysis. Should personal data be transferred to the USA, Google has signed up to the EU-US Privacy Shield.

You can prevent the storage of cookies by making a corresponding setting in your browser (as described above); however, we refer you to the fact that in this case you will not be able to use the full functionality of this website. Additionally, you can prevent the collection of the data generated by the cookies that relates to your use of the website by Google and the processing of this data by Google by downloading and installing the browser plug-in to deactivate DoubleClick. As an alternative to the browser plug-in or on browsers on mobile devices you can deactivate the “Ads Personalisation” button in Google's Ads Settings. In this case Google will only display general advertising that is not selected using the information recorded about you.

For further information see the Google privacy policy.

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Google Remarketing

Our website uses Remarketing, a service from Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This service uses cookies and comparable technologies to show you tailored advertising messages on websites that work with Google. Cookies and comparable technologies are also used to perform an analysis of website use that forms the basis for creating the interest-related advertisements. The data produced in this context may be transferred to and stored on a server in the USA by Google for analysis. Should personal data be transferred to the USA, Google has signed up to the EU-US Privacy Shield.

If you use a Google account and depending on the settings made in your Google account, Google can link your Google web and app browser history with your Google account and use information from your Google account to personalise adverts. If you don’t want such an allocation to be made to your Google account, you need to log out of Google before accessing our contact page.

As set out above, you can configure your browser to reject cookies, or you can prevent the collection of the data generated by the cookies relating to your use of this website as well as the processing of this data by Google by accessing Ads Settings and turning off the “Ads Personalization”. Alternatively, you can opt-out of the processing by accessing the abovementioned TRUSTe website and clicking the deactivation switch for the provider “Google”.

For further information see the Google privacy policy.

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Visual Website Optimizer

Our website uses the Visual Website Optimizer, a service from Wingify (14th Floor, KLJ Tower North, Netaji Subhash Place, Pitam Pura, Delhi 110034, India; referred to below as: Visual Website Optimizer). This is used for A/B and multivariate tests. Visual Website Optimizer places cookies to enable a page visitor to be recognised and the use of the website to be analysed.

The data protection level is guaranteed via standard data-protection clauses issued by the Commission pursuant to the test procedure under Art. 93 (2) GDPR, Art. 46 (2) c) GDPR.

The information generated by the cookie about your use of the website is usually transferred to one of Visual Website Optimizer’s servers in the USA and stored there. You can prevent the installation of cookies by making a corresponding setting in your browser software; however, note that if you do, you will not be able to use the full functionality of this website.

You can deactivate the Visual Website Optimizer tracking at any time by following the instructions on https://vwo.com/opt-out/.

For further information see the Visual Website Optimizer privacy policy.

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Use of Google Adwords Conversion

We implement Google Adwords, which enables us to use advertising media (known as Google Adwords) on external websites to draw attention to our attractive product range. On the basis of the data of the advertising campaigns, we can determine the success of the individual advertising measures. By doing so we are pursuing the interest of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.

These advertising media are supplied by Google via what are termed “Ad Servers”. To that end we use Ad Server cookies that enable certain parameters for success measurement, such as displaying the ads or users’ clicks, to be measured. If you land on our page through a Google ad, Google Adwords stores a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. Analysis values stored for this cookie usually include unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) as well as opt-out information (marker that the user no longer wants to be targeted).

These cookies enable Google to recognise your Internet browser. If a user visits certain pages on the website of an Adwords customer and the cookie on his or her computer has not yet expired, Google and the customer recognise that the user has clicked the ad and was forwarded to this page. Each Adwords customer is allocated a different cookie. Cookies therefore cannot be traced via the websites of Adwords customers. We do not collect and process any personal data ourselves during these advertising measures. Google merely provides us with statistical analyses. These analyses enable us to identify which of the deployed advertising measures are particularly effective. We do not receive any data from the deployment of the advertising methods, in particular we cannot use this information to identify the users.

Based on the marketing tools used, your browser automatically creates a direct connection to Google’s server. We have no influence over the scope and further use of the data collected by Google via these tools and therefore inform you in accordance with our level of knowledge: by integrating AdWords Conversion, Google is given the information that you have accessed the corresponding part of our website or clicked one of our ads. If you are registered with a Google service, Google can allocate the visit to your account. Even if you are not registered with Google or are not logged in, there is a chance that the provider is aware of your IP address and stores it.

You can prevent your participation in this tracking process in a number of ways:
a) by a corresponding setting in your browser software; in particular, the suppression of third-party cookies means that you will receive no adverts from third parties;
b) by deactivating cookies for conversion tracking by setting your browser up for cookies to be blocked by the domain “www.googleadservices.com”, https://www.google.com/settings/ads (albeit these settings are deleted when you delete your cookies);
c) by deactivating the interest-driven ads of the providers who participate in the self-regulation campaign “About Ads”, via the link http://www.aboutads.info/choices, whereby this setting is deleted when you delete your cookies;
d) through permanent deactivation in the browsers Firefox, Internet Explorer or Google Chrome under https://support.google.com/ads/answer/7395996. We refer you to the fact that in this case you may not be able to use the full functionality of this offering.

The legal basis for this processing of your data is a legitimate interest pursuant to Art. 6 (1) sentence 1 f) GDPR. Further information on data protection at Google can be found here: https://policies.google.com/privacy and https://services.google.com/sitestats/en.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at http://www.networkadvertising.org. Google has signed up to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.

Bing Ads

Our online offerings additionally use conversion tracking from Microsoft Corporation, (One Microsoft Way, Redmond, WA 98052-6399, USA). This involves a cookie being placed on your device by Microsoft Bing Ads if you accessed our website through a Microsoft Bing advert. In this way Microsoft Bing and we can identify that someone clicked an advert, was forwarded to our website and reached a pre-set target page (conversion page). We are only informed about the total number of users who clicked a Bing advert and were then forwarded to the conversion page.

No personal information about the identity of the user is communicated. If you do not want to participate in the tracking procedure, you can prevent the corresponding cookie from being placed for this purpose – for example via a browser setting that deactivates the automatic placement of cookies in general. Further information on data protection and the cookies used with Microsoft Bing can be found here on the Microsoft website.

DEPLOYMENT AND USE OF NETWORKS

To enable collaboration with partners, we have integrated network components that offer affiliate marketing into our online shop. Affiliate marketing is an Internet-based form of sales that enables us to display advertising, which is usually remunerated via click or sale commission, on third-party websites, i.e. with sales partners, who are also referred to as affiliates or publishers. To that end we provide an advertising medium via the affiliate network – a banner or similar medium of Internet advertising that is subsequently integrated into an affiliate’s own website or promoted using other channels.

Networks

AWIN Ltd, 5th Floor, 2 Thomas More Square, London, E1W 1YN, United Kingdom

affilinet UK, 4th Floor, 2 Thomas More Square, London, E1W 1YN, United Kingdom

Tradedoubler GmbH, Herzog-Wilhelm-Straße 26, 80331 München, Germany

The respective network places a cookie on your IT system. Frequently asked questions about cookies can be found here. All that is stored is the affiliate’s ID, i.e. the ID of the partner connecting with the potential customers, the order number and the net goods value. If you have used a voucher or discount with us during your purchase, this will also be stored. The purpose of storing this data is to handle commission payments between us and the affiliate that are handled via the affiliate network.

As set out above you can prevent our website from the placing cookies at any time by making a corresponding setting in the Internet browser used and by doing so permanently opt out of the placement of cookie. Such a setting in the Internet browser used would also prevent a network from placing a cookie on your IT system. Additionally, cookies already placed by the network can be deleted at any time via an Internet browser or other software programs.

The applicable privacy policies of the respective networks can be accessed via the following links:

https://www.awin.com/gb/gdpr, http://wiki.awin.com/index.php/Self_Regulation_and_the_EU_Cookie_Law

https://www.affili.net/uk/about-cookies

http://www.tradedoubler.com/en/privacy-policy/

INTEGRATION OF YOUTUBE VIDEOS

We have integrated videos into our website that are stored with YouTube and can be played directly from our websites. YouTube is a multimedia service by YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA (“YouTube”), a group company of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Should personal data be transferred to the USA, Google and the group company YouTube have signed up to the EU-US Privacy Shield. The legal basis is Art. 6 (1) sentence 1 f) GDPR, based on our legitimate interest in the integration of video and image content.

By visiting our website, YouTube and Google are notified that you have accessed the corresponding subpage of our website. This happens irrespective of whether you are logged on to YouTube or Google. YouTube and Google use this data for purposes of advertising, market research and needs-driven layout of their websites. If you access YouTube on our website while you are logged on to your YouTube or Google profile, YouTube and Google can further link this event to the respective profiles. If you don’t want such an allocation to be made, you need to log out of Google before accessing our website.

As set out above, you can configure your browser to reject cookies, or you can prevent the collection of the data generated by the cookies relating to your use of this website as well as the processing of this data by Google by accessing the Google Ads Settings and deactivating the “Ads Personalization” slider. In this case Google will only display non-individualised advertising.

Further information can be found in Google’s privacy policy applicable to YouTube.

OTHER RECIPIENTS OF THE DATA

The data collected by us will only be forwarded if this is required for contractual performance or for the provision of the technical functionality of the website or there is another legal basis for passing the data on.

The data processing may be partially handled by our service providers. As well as the service providers mentioned in this privacy policy, this may include in particular data centres that store our website and databases, IT service providers that maintain our system, consultancy companies, suppliers, hauliers, postal service providers and tailoring partners. If we transfer data to service providers, they may only use the data for the performance of their tasks. The service providers have been carefully selected and retained by us. They are contractually bound by our instructions, have appropriate technical and organisational measures for protecting the rights of the persons affected and are regularly monitored by us.

The legal basis for the foregoing data processing is a legitimate interest pursuant to Art. 6 (1) f) GDPR.

Additionally, data may be forwarded in connection with inquiries from public authorities, court rulings and legal proceedings if this is required for prosecution or enforcement of the law.

STORAGE DURATION

We only ever store personal data for such time as is required for the performance of contractual or statutory obligations for which we have collected the data. Thereafter we delete the data immediately unless we still require the data for evidential purposes under civil law up to the expiry of the limitation period or due to statutory retention periods.

For evidential purposes we are required to store contractual data for a further three years after the end of the year in which the business relationship with you comes to an end. Any claims in accordance with the standard statutory limitation period shall become time barred at this point at the earliest.

Thereafter we may still store some of your data for accounting reasons. We are required to do so due to statutory documentary obligations arising under the German Commercial Code, Income Tax Code, Banking Act, Money Laundering Act and Securities Trading Act. The periods for the retention of documents set down therein comprise two to ten years.

YOUR RIGHTS

Under the respective statutory preconditions, you have the following statutory data protection rights:

You also have the right to complain to the competent data protection authority; the competent supervisory authority is: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Alternatively, you may contact the data protection authority at your place of residence, which will forward the matter to the competent authority.

DATA SECURITY

We maintain up-to-date technical measures to guarantee data security, in particular to protect your personal data from risks from data transfers and disclosure to third parties. These are adapted to the respective state of the art at any given time. We use the Standard Secure Sockets layer (SSL) to protect the personal data you specify on the website. This encrypts the data you enter.

AMENDMENTS TO THE PRIVACY POLICY

We occasionally update this privacy policy, for example when we amend our website or the legal stipulations change.

© PETER HAHN – last revised: September 2018

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