Riani
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RIANI
“Love who you are – be a Rianista”. This is the motto of RIANI. The German fashion brand is aimed at sophisticated women who want to express their personality. RIANI’s style is unmistakable: clear lines, elegance suitable for everyday wear, expressiveness and a touch of sensuality give the fashion sovereignty and independence. RIANI's collections are characterised by great diversity-with stylish everyday wear, straightforward yet sophisticated business outfits, sporty looks and elegant festive and evening wear, the label offers everything that a fashion fan could ask for. For example at RIANI you will find blazers, blouses and tops from neutral basics to extra-glamorous designs, gorgeous cashmere pieces from cardigans to jumpers, trousers for business or casual styles, skirts and dresses with stylish silhouettes and much more. As different as the individual pieces and collections may be, they are all connected through perfect fits, expressive, playful accents and an absolute attention to detail. The choice of fabrics is also distinctive. RIANI relies on a variety of extraordinary and very high-quality materials that are exclusively manufactured in Europe and often exclusively for RIANI – from organic cotton to leather to cashmere to precious satin or lyocell.
Sustainable and fair
The sustainable, environmentally friendly and fair production of the collections plays a particularly important role for RIANI. Some examples are the “Loyal Partner” concept, with which RIANI cultivates its long-term partnerships, and the “No Mulesing” commitment, where RIANI focuses on exclusively mulesing-free merino wool goods, as well as the GOTS certification of many garments. The use of recycled materials – for example cotton or polyester – is also being further expanded for the benefit of the environment.
Success since 1978
With his love for materials and fabrics, Jürgen Buckenmaier laid the foundations for the RIANI brand in 1978, which continues to inspire the fashion world with its ambition and flair to this day. Exceptional and straightforward, trendy and classic, fair and environmentally friendly- Italian elegance produced in Germany – these are the RIANI values.
