NYDJ jeans are the slimming trousers from the USA. The brand revolutionises the world of fashion with its "criss-cross" panel and ingenious "Lift Tuck Technology®". Thus NYDJ jeans lift and shape feminine curves, ensuring the optimal fit. The outcome: not only is the stomach made to appear flatter and the behind more pert, NYDJ also makes you look one size smaller. Classic bootcut, trendy chino or youthful skinny jeans – NYDJ jeans are available in all the popular cuts.
Brand philosophy The NYDJ brand is specifically geared towards women who wish to look perfect in jeans yet remain true to themselves and their femininity. Hence the NYDJ style combines the perfect fit and comfort to create what Oprah Winfrey has called the most comfortable jeans of all times. Only the very best quality denim is used for these revolutionary jeans – with just the right stretch content, meaning that the jeans always fit perfect yet remain utterly comfortable.
History Sisters Lisa and Leslie Rudes-Sandel established the NYDJ brand in Los Angeles in 2003. Their ambitious aim: to develop a pair of jeans that makes the stomach appear flatter without having to use a material other than denim. The outcome is these revolutionary jeans for women with their own unique style beyond the trends and fashion conventions; jeans for confident women, who do not wish to resort to raiding their daughter's wardrobe – hence the brand name, "Not your Daughter's Jeans".