The Bavarian fashion label with the enchanting name (Lieblingsstück meaning favourite piece) specialises in hip and, at the same time, high-quality fashion for the style-conscious woman. The label is particularly known for its knitwear and blouses, but the collections also include dresses, jackets, tops and beautiful scarves. With LIEBLINGSSTÜCK you can expect to experience elegant, natural designs, comfortable, feminine cuts and high wearing comfort with that feel-good factor. Also typical of LIEBLINGSSTÜCK are the colourful designs, soft pastel shades and cheerful patterns that radiate a casual, youthful femininity. Of course, perennial shades like black and beige also have their place at LIEBLINGSSTÜCK, so from simple basics and everyday pieces to eye-catching, extravagant articles, LIEBLINGSSTÜCK offer it all.
Put simply “lovely knitwear & womenswear” – is one way to describe the label.
However, LIEBLINGSSTÜCK does not just focus on looks, but also on quality and sustainability. For the brand, fair trade is the norm and a large proportion of the collections are made from particularly high-quality cotton and other selected materials. This makes every favourite piece a long-lasting companion.
Of course, the name of the fashion label says it all: the designers behind the brand have made it their mission to inspire fashion-conscious women with fashionable pieces that quickly become absolute favourites. To achieve this, the creative team are inspired by trends from the fashion metropolises such as Paris, London and New York, whilst never forgetting their roots – so that every LIEBLINGSSTÜCK collection also contains a good pinch of Bavarian lifestyle.
The LIEBLINGSSTÜCK founders’ enthusiasm is not only for beautiful fashion, but also for the people behind the brand: the fashion label attaches great importance to fair working conditions in production and relies exclusively on business partners within Europe.
History Founded in 2010, the Bavarian fashion label is still excitingly young, but already, just a few years later, it can look back on numerous great successes. Chiemsee is the home of the fashion brand that not only captivates the inhabitants of southern Germany, but is also conquering the fashion markets of the world one step at a time.