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Laura Biagiotti ROMA – the “grande dame” of Italian fashion
Laura Biagiotti was born in 1943 as the daughter of a designer. Her passion and flair for fashion began in the cradle. Since her first collection in Florence in 1972, fashion by Laura Biagiotti has been characterised by its unique, Italian-inspired elegance. Above all, her designs emphasise the femininity of the wearer. Her typical, distinguished look is created with a self-evident nonchalance. Her stylish designs made Laura Biagiotti a sought-after designer throughout the world. Her later designs, including for women with fuller figures, also radiate breath-taking self-confidence and pure joie de vivre.
Since 2017, her daughter Lavinia has been running the now international fashion company. She is constantly developing the numerous, internationally renowned and celebrated fashion and fragrance collections. The sophisticated style, which represents exclusivity and luxury and is reflected in the topmost quality, is and remains legendary.
Laura Biagiotti ROMA impresses above all with modern design and lovely details. High-quality decorative stones, elaborate textures or graphic prints embellish the tops and dresses of the designer. Laura Biagiotti ROMA relies on fine natural materials such as premium cashmere, finest quality cotton and other premium materials. These high-quality fabrics, paired with a first-class finish, make her fashion durable and timeless favourites.
Italian chic runs like a red thread through all the collections. Laura Biagiotti ROMA celebrates “Lo stile italiano nella moda” – the pure, Italian fashion style – like no other label. Cuts are elegant and feminine. Textured knits are select and special. Colours and patterns are passionate and spirited.
Laura Biagiotti finally achieved worldwide fame with her cashmere collection. This premium range shows her sophisticated style with an acute awareness for quality. Her preference for this luxury fibre earned Laura Biagiotti the nickname “Queen of Cashmere”.
Fashion by Laura Biagiotti ROMA is designed exclusively for PETER HAHN. The exquisite collections, made of the highest quality cashmere and finest silk, are manufactured with the utmost care and are tailored as if by hand. Our designers use superb materials from our best suppliers and give it a high-quality finish to meet the most demanding standards.