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The fashion for men by Joop comprises perfectly styled, confident classics but also relaxed, sophisticated leisurewear. A sports jacket or suit by Joop combines classic elements with a touch of extravagance and glamour. Pullovers, trousers and tops impress with their urban, casual character. Fashion by Joop proves time and time again that classic and modern looks can be perfectly harmonised.
Brand philosophyJoop – hardly a German name stands more for the glamorous international world of fashion. Extravagance, confidence and sex appeal are as much a part of the fashionable statement by Joop as authenticity, top quality and independence. Classic elements are combined with urban modernity; stylish casual looks with subtle glamour. The outcome: fashion offering refreshing elegance and a strongly individual orientation. The designer brand fuses emotions with strength and is geared towards men with a strong sense of style. This is reflected in each and every sports jacket, suit and pullover by Joop.
History Wolfgang Joop established the JOOP! brand, which not only bears the name but also the signature of the German designer, back in 1978. Joop's favourite flower, the cornflower, is the company's stylised trademark and a distinctive symbol of the brand. He designs fashion for women and men with a great deal of creativity and passion as well as Prussian severity, combining tradition, extravagance and modernity to create an exciting blend. Wolfgang Joop left the company in 2001, since which time a number of strong designers such as Dirk Schöneberger and Stefanie Grosse have shaped the brand's style and development.