GANT offers high-quality, uncomplicated fashion for men with a sense of style. The character of the brand, founded in 1941 in Connecticut on the American East Coast, reflects the American attitude to life, as well as popular looks in American colleges and universities, inspired by the fun of team sports such as baseball, lacrosse, sailing and rowing. However, GANT reinterprets the traditional college and campus look in an elegant European way, combining casual, sporty designs with classic, elegant accents.
GANT brings colour into play
After plain, white shirts dominated men’s fashion for decades, GANT broke through the monotony with courage and colour. Since then fresh, colourful designs have been included in the GANT collection, as well as classic checks and stripes and traditional Oxford shirts made of 100% cotton with the typical button-down collar. Other signature elements are the collar shape, loop, box pleat, the button on the back of the collar and tab with button.
The GANT trademark, a small diamond with a “G” in the shirt hem, is an expression of the brand’s quality philosophy, which stands for high-quality workmanship, first-class materials, good durability, perfect fit and fine fabrics – not only in the shirts, of course. GANT jumpers impress with their soft, fine knitting with high wool content. Due to the clear, consistent style of the collections, all pieces can be wonderfully and easily combined with each other. With their timeless design, GANT shoes also go beautifully with any look.
Sustainability in focus With the motto “Never Stop Learning”, GANT not only focuses on new designs, but also strives to produce them in an increasingly environmentally friendly and sustainable manner. The high-quality, durable products are therefore largely made from sustainably produced, plant-based materials that can be traced worldwide and the annual sustainability report provides highly transparent information about the company’s developments and successes on its ecological path.