GANT: casual American chic coupled with European elegance
Gant is top-quality, uncomplicated fashion for style and quality-conscious women and men. The brand is influenced by the styles at American colleges and universities, hence casual, elegant cuts dominate Gant shirts, pullovers and shoes. Gant shirts feature classic checked or striped designs in addition to the typical button-down collar. Gant pullovers impress with soft, cosy quality. The collections' consistently clear style makes them perfect for mix and matching. Gant shoes harmoniously adapt to every look with their timeless designs.
Brand philosophy The brand exudes authentic, distinctive style influenced by the casual American way of life, which stands for pure joie de vivre and a passion for sports. Particularly the enthusiasm at elite universities for popular team sports such as baseball, lacrosse, sailing and rowing is reflected in the Gant style. However, Gant interprets the traditional college and campus look in an elegant, European way. Regardless of whether Gant shoes, pullovers or trousers, the clothing always offers the perfect fit and top-quality workmanship.
History The brand was established in Connecticut on the American east coast in 1941. It initially specialised in the classic Gant shirts for men. Its founder, Bernard Gant, is also the inventor of the button-down shirt, in which the corners of the collar are affixed to the shoulders with small buttons. Button-down collars are today a typical feature of the men's shirts offered by this American brand. From 1949, Gant expanded the collection and established himself as a brand manufacturer of fashion for men and women. Today the Gant brand is the creator of casual, sporty fashion.