ETERNA is known as a shirt and blouse specialist. With different cuts, a wide range of collar shapes and individual sleeve lengths, everyone will be able to find his or her favourite shirt or blouse at ETERNA. Shirts by ETERNA are available in various cuts from Comfort Fit, a regular, slightly tailored Modern Fit, as well as in the figure-hugging Slim Fit and the Super Slim Fit cut. From business classics to casual shirts, ETERNA enables everyone to be dressed stylishly for every situation. In the case of blouses, the spectrum ranges from the plain coloured shirt-style blouse suitable for work, to tunics and shirt shapes, to highly fashionable silhouettes for a high-quality interpretation of trends. Finest cotton is used as the basic material for a shirt and blouse that is comfortable to wear and largely non-iron. Depending on the occasion and collection, the range will be complemented by silk, viscose or linen.
Brand philosophy Since 1863 ETERNA has stood for masterfully produced shirts and blouses. The workmanship, the highest standards of quality together with exquisite fabrics characterise ETERNA products – for comfortable pieces and the best care properties. The aim of ETERNA: to dress people who are full of character in a stylish and modern fashion. In addition to the select materials, passion, skill and an attention to detail are the most important ingredients of ETERNA shirts and blouses. That's what makes the tangible difference.
Sustainability ETERNA respects both nature and working conditions throughout the entire production chain. Made in Europe, the shirts and blouses are produced responsibly and without compromise. ETERNA makes an unequivocal promise and puts a seal on it: GOOD SHIRT. This promise is verifiable by anyone by means of the EAN code on the sewn-in label. For all shirts and blouses bearing the seal GOOD SHIRT, the entire manufacturing process can be traced on the Internet at goodshirt.eterna.de/en by entering the EAN code. As the world's first shirt and blouse manufacturer to use this system, ETERNA thus guarantees sustainability in the production chain and in the product portfolio. The products and their components are thoroughly tested for harmful substances, all companies and suppliers involved in their production maintain environmentally friendly and fair working conditions. This is constantly monitored by the independent Oeko-Tex institutes and confirmed with the highest Oeko-Tex standard Made in Green.