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ETERNA – Fashion with character

With over 150 years of history, ETERNA is one of the best-known and most traditional shirt and blouse specialists around and lives up to its brand name with eternal, highly durable and timeless fashion. With varied cuts, a wide selection of collar shapes and individual sleeve lengths, everyone will find their favourite blouse at ETERNA. The range extends from plain shirt-blouses suitable for the office, to tunics and shirts, to highly fashionable blouses with stylish silhouettes that interpret the latest trends. The blouses are comfortable to wear and mostly non-iron and are made from the finest cotton and complemented by silk, viscose and linen.

Classic meets extravagant
Dressing people with character in a stylish and modern way – that is ETERNA’s focus. In addition to the select materials, the passion, skill and attention to detail are the most important ingredients of the ETERNA collections. Timeless blouses in numerous colours, patterns and cuts meet extravagant designs with refined details, distinctive gathers and unconventional collars. All blouses have a contemporary, clean design that is easy and versatile to combine. The signature piece for women is the Modern Classic blouse.

Anna Aura Anna Aura

Good looking, good for the environment
In addition to quality and design, ETERNA places a significant focus on sustainability. Throughout the entire production chain, ETERNA pays attention to respecting nature and fair working conditions. #naturally seals the convictions and values of ETERNA: best quality, sustainability and responsible production. In addition, the entire manufacturing process is visible at after entering the EAN code. Sustainability is not just a trendy topic for ETERNA, but a corporate philosophy that has been lived out for decades. In 2000, ETERNA became the first fashion manufacturer in the world to be certified with the highest rating: OEKO-TEX® 100plus (since 2015 MADE IN GREEN by OEKO-TEX®). This award reflects the values that the company places at the centre of all of its activities: consideration and respect for people and nature. This includes not only a transparent value chain, but also the responsible and fair treatment of employees throughout the entire production process and the conservation of scarce resources. For example, all items in the sustainable WE CARE leisure range are made exclusively from renewable and recycled materials – from the button to the yarn to the packaging.

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0800 054 2120
PETER HAHN customer service
0800 054 2120

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