ETERNA: the specialist for non-iron shirts and blouses
Eterna shirts and blouses not only offer excellent easy-care quality. They are also available in a variety of fits and styles. Hence you will always find the perfect shirt or blouse to suit your tastes. Shirts from the Blackline range afford a classic, comfortable cut. They are perfect for creating chic business looks. Conversely, the Blueline range features uncomplicated shirts for leisuretime. The Redline range is characterised by a young, slim-fit silhouette. The Silverline range includes shirts and blouses in premium quality. Only the finest yarn and luxurious materials are used for this range.
Brand philosophy Eterna stands for elegant, easy-care business fashion in the very best quality. The perfection can be felt in each blouse and every shirt. To ensure Eterna's high demands are met, only exclusive, top-quality “swiss + cotton” material is used to make the shirts and blouses, ensuring the unique quality for which the company is renowned.
History The Königsberg brothers from Vienna developed the semi-rigid collar made from patented double fabric in 1863 – and thus the Eterna brand was born. In 1927, a branch office was opened in Passau. The international breakthrough ultimately came in 1981 with launch of the Eterna Excellent quality seal. Eterna Excellent is today divided into four ranges offering different fits and styles. Since 2000, all products have borne the highest eco seal of approval for clothing and textiles, the "OekoTex Standard 100 plus". This confirms environmentally friendly production and sustainability all along the production chain.