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Fashion by Bogner – innovative, sporty elegance and clear-cut designs. All collections are characterised by high wear comfort and first-class workmanship. Within this, the focus is also on zeitgeist and functionality. Fashion by Bogner is therefore always fashionable and functional – regardless of whether jeans, a pullover or ski trousers. In the Bogner shop, you will find classic blouses and shirts and elegant jackets for business outfits as well as functional clothing for leisuretime and sports along with top-quality accessories. The sporty-youthful jeans by Bogner are also worth a mention. Discreet design elements such as label zips, patches and emblems on all collection items reflect Bogner's clear, sporty style.
Brand philosophy The brand is characterised by sportiness and a wealth of creative ideas. The design and quality demands are extremely high: fashion by Bogner combines top-quality materials, innovative designs and excellent workmanship. This applies for both the fashion for women and men, and for the jeans and sports collections. The high quality requirements at Bogner also include human ecological criteria: the environmentally-friendly, sustainable production methods are continuously being developed at Bogner, and the company policy focuses on social and ecological factors.
History Successful cross-country skier and ski jumper, Willy Bogner, and his wife, Maria, established the company back in 1932. They passed their creativity and love of sports onto their son, Willy Bogner junior, who took charge of the company in 1972. The company includes the brands Sônia Bogner, Bogner with the Man, Woman and Sport lines, and Bogner Fire + Ice.