BRAX works to conserve our planet's resources in the production of clothing as well as increasing the daily pleasure of wearing it combined with a great deal of commitment and passion. For example, with the Blue Planet denim collection. Through the use of laser technology and innovative washing processes, it is possible to significantly reduce the consumption of water, chemicals and energy in comparison to the production of conventional clothing, and thus relieve the burden on the environment. In addition, BRAX works together with leading experts on the continuous further development of environmentally friendly production processes and on strategies to increase continuosly the use of sustainably-produced raw materials. Fashion and the environment are equally important to BRAX.