The collections by Basler offer women who make high demands of quality and workmanship stylish fashion for every occasion. Regardless of whether sporty casual looks for leisuretime, classic business looks or extravagant evening wear for big nights out, Basler fashion is invariably feminine and elegant, flattering every woman's figure. A woman's proportions and female form are skilfully enhanced with patterns and colours. Since Brian Rennie became Creative Director at Basler, the focus has increasingly been on dresses to accentuate the glamorous nature of the brand. Enchanting evening dresses are as much a part of the collections as classic tunic dresses and romantic summer dresses.
Brand philosophy Basler fashion seeks to accentuate a woman's personality. Time and time again, the fashion company's countless years of experience lead to dresses, coats and blouses in sophisticated cuts. In all collections, emphasis is placed both on the quality and processing as well as on the choice of materials. Basler's high demands also extend to the collection items' wear comfort and mix-and-match options.
History Tradition-rich Basler has its roots in Berlin where the Basler Bekleidungswerke coat factory was established back in 1936. Today the company is based in Goldbach in Lower Franconia and is managed by Brian Rennie. His aim is to rejuvenate the brand and thus tailor it to the demands of modern women. Within this, the focus remains on Basler's core values, namely quality and style.
