The Anita brand is renowned for its comfortable swimwear and underwear. It even meets the demands of women with the highest fit, wear comfort and quality expectations. Swimwear and underwear by Anita offers optimal support, and innovative and functional materials guarantee high wear comfort. Whether a luxurious bra, form-fitting shapewear or trendy tankini, every design impresses with its look and fit. The various collections by Anita mean every woman can emphasise their own individual style. The Rosa Faia collection combines striking modern designs with high wear comfort. Conversely, the classic Anita Comfort collection skilfully accentuates the female figure.
Brand philosophy Swimwear and underwear by Anita is characterised by functionality and the perfect fit. At the same time, it skilfully combines an awareness of fashion, comfort and quality. However, the focus always remains on the fit. Only when this has been confirmed through countless tests and fittings does a garment go into production. The applies for each and every Anita bra as well as for all swimsuits, tankinis and bikinis, ensuring that the swimwear and underwear does not pinch and also offers comfortable support – even in the larger sizes.
History The company's success story began more than 125 years ago with the manufacture of orthopaedic items in which the production focus was on wear comfort and quality. The high demands for the manufacture of underwear and swimwear are derived from this business. With its relaunch in 1949, Anita's core business shifted to the manufacture of comfortable women's underwear and swimwear. Today the company is an established specialist provider of plus-size fashion and functional and pregnancy underwear.