anniversary anniversary

Sportalm – authentic Alpine women's fashion from Kitzbühel. The brand fuses traditional and modern elements in sporty fashion brimming with vibrancy.


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SPORTALM KITZBÜHEL: Alpine tradition and glamour

A great deal of passion and lifeblood goes into the collections of the Sportalm brand. Read more ... Tradition and originality form the basis. Bold designs, urban style and innovation lend the Alpine-inspired fashion for women its vibrant feel. The trendy Sportalm e.motion collection is synonymous with an active yet at the same time extremely fashionable way of life. Regardless of whether a Sportalm jacket, trousers or pullovers, the fashion is extremely fashionable and sensual. In contrast, the traditional dress by Sportalm Kitzbühel combines modern and traditional elements with a touch of glamour. Thus dirndls and traditional dress is presented in new and surprising designs time and time again.

Brand philosophy
Sportalm Kitzbühel is synonymous with down-to-earth values such as a sense of identity, craftsmanship and family. The collections are inspired by the lustre of bewitching Kitzbühel and the sophisticated world of skiing. Sportiness is fused with glamorous après-ski chic and international trends with Alpine lifestyle to create an extremely enthralling look. This very special style is expressed in the cuts, colours and shapes but also in the charming and intricate details.

The history of Sportalm began in 1953 with founding of a knitting mill by Willi Kruetschnigg. From 1968, the company also produced dirndls in Kitzbühel. Sportalm caused a stir in the 1970s with its traditional dress: the company deviated from the traditional dirndl style and integrated colours such as pink and yellow into the clothing. From 1973, Sportalm rapidly developed into Austria's leading company for skiwear and traditional dress, with particularly the Sportalm jacket proving a hit. In 2004, the range was expanded with trendy young fashion in the form of the e.motion collection.

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