Riani – skilfully cut fashion made from exclusive materials
Riani is not just one look and one single style. The brand offers a versatile range of facets, just like every woman. At times glamorous, at others linear, feminine or playful – but guaranteed not to be boring. Thus fashion by Riani emphasises its wearer's various different facets according to their mood. In everyday life, at the office and during special occasions, Riani always dresses every woman to perfection. The pretty, dreamy dresses, blouses, blazers, tops and trousers are complemented by exclusive accessories such as scarves and shawls.
Brand philosophyThe company requires the perfect cut for each and every dress by Riani. Whether a shift dress, stretch trousers or a blazer, fashion by Riani fits perfectly everywhere and at all times hence the brand ensures women always look their best with its skilful cuts. Riani only uses exquisite materials for its top-quality fashion, many of which are even manufactured exclusively for the company. Each item in the collection also surprises with sophisticated details. A great deal of love and care goes into manufacture of the clothing: Italian lightness meets German values.
History Jürgen Buckenmaier established Riani in Schorndorf in 1978, beginning with the small-scale production of trousers. The "Bucki trousers" sold in their thousands and formed the foundation stone for Riani's success; today the offerings include top-quality comprehensive collections for all occasions. The majority of production still takes place at the company headquarters in Schorndorf today.