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Hammerschmid based in the Upper Bavarian Marquartstein municipality of specialises in authentic outfits enabling traditional and fashionable looks.


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HAMMERSCHMID: sporty traditional dress

Hammerschmid traditional dress impresses with authentic designs and typical Alpine motifs. Read more ... Jackets and dirndls are adorned with horn buttons and decorative little silver chains. Embroidery and appliqué with hunting and edelweiss motifs reflect the brand's bond with Alpine traditions. The combination of traditional forms with the latest trend colours and stylish details are characteristic of the traditional dress' unique style. This is not only reflected in the dirndls and country style jackets by Hammerschmid but also in the traditional blouses, dresses and jackets in a rustic style. There are also accessories to match, which complement the collections' authentic look.

Brand philosophy
The family-run business with roots in Upper Bavaria is committed to creating authentic traditional dress for women and men. Hammerschmid clothing combines traditional forms with the latest trends. Hence all dirndls, leather trousers and country style jackets feature typical traditional elements yet also surprise with fresh designs and sophisticated colour combinations.

Karl Hammerschmid founded K & G Hammerschmid Textilgroßhandel, which mainly sold fabric by the metre, tablecloths and fabric featuring Bavarian designs, back in 1951. In the mid-1970s, the company designed and produced its first clothing range in which a dirndl blouse counted among the best-selling items. Spurred by this success, the range of traditional dress offered grew. Since the mid-1980s, Hammerschmid has offered entire collections of traditional dress for women and men. The company today counts among the leading producers of traditional dress in Germany and Austria.

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